If you have a website but are not receiving visits, it is likely that you are not using keywords correctly. They are one of the pillars of web positioning, and if you choose and apply them well, they can help you attract more customers from Google without spending on advertising.
At Belay, we work with small businesses that want to improve their online presence. In this article, we explain what keywords are, how to find them, and how to apply them correctly on your website so that people who really need your services can find you.
What are Keywords?
Keywords are the terms or phrases that people type into Google to find something.
Examples:
- “web design for SMEs”
- “hairdresser in [city]”
- “how to automate my business”
Your goal is for your website to appear in the results when someone searches for those phrases related to what you offer.
Why are They Important?
Because if you use the right keywords:
- You appear just when your customers are looking for you
- You increase traffic to your website without paying per click
- You attract more qualified visits, who are really interested
Without keywords, your website may be well designed but invisible in search engines.
Types of Keywords
1. General or high volume
They are usually highly sought after, but they also have more competition. Example:
“Web design”
2. Long tail
They are more specific and easier to position. Example:
“Web design for yoga centers in Valencia”
At Belay, we recommend using a combination of both, prioritizing “long tail” if you are starting out.
How to Find Keywords for your Business
1. Think like your customer
Ask yourself these questions:
- What would someone who needs my services write?
- What problem do they want to solve?
- How would they describe what they are looking for?
2. Use free tools
- Google: type a phrase and look at the suggestions that appear
- Answer the Public: shows real questions that people ask
- Ubersuggest or Keyword Planner: give ideas for related keywords
3. Analyze your competition
Check what words other websites similar to yours use. If they rank for certain terms, you can too.
How to Use Keywords on your Website
1. In titles and subtitles (H1, H2)
Example:
“Custom web design for small businesses”
2. In the meta description
It is the text that appears in Google below the title. Use a phrase that includes your keyword and motivates the click.
3. In the main content
Include it naturally throughout the text. It is not about repeating it senselessly, but about it flowing naturally.
4. In the URLs
Avoid URLs like:www.tunegocio.com/pagina1
Better:www.tunegocio.com/diseno-web-para-negocios
5. In image names and tags
Google does not “see” images, but it does read their names and descriptions. Take advantage of it to reinforce the context.
Common Mistakes when Using Keywords
- Abusing them (what is called “keyword stuffing”)
- Using words that nobody searches for
- Always repeating the same ones on all pages
- Not adapting the keywords to your area (if you work locally)
Practical Example
Imagine you have a consulting business for freelancers.
Instead of using only “consulting”, you can work on phrases like:
- “consulting for freelancers in [city]”
- “how to manage your taxes if you are self-employed”
- “accounting services for freelancers”
This type of approach allows you to attract people with a clearer intention and with a greater probability of becoming customers.
Conclusion: Keywords are the Basis for Being Found
Knowing what your customers are looking for and how they write it in Google gives you a great advantage. You don’t need to be an SEO expert, but you do need to understand what words to use and where to place them.
At Belay, we help you identify the best keywords for your business and integrate them naturally into your website, so that Google and your future customers can find you more easily.
Do you want to know what keywords you could be taking better advantage of? Write to us at wearebelay.com and we will analyze it with you.
