Context
Otto Cameselle & Asociados is a Boutique Legal based in Mallorca that offers specialized legal advice in commercial, civil, criminal and real estate law. With more than 25 years of experience, the firm is distinguished by its personalized attention, discretion and technical excellence.
The objective of the project was to reflect in its digital presence the same values that define its professional practice: prestige, precision and trust.
Strategy
From Belay, a sober, elegant and timeless visual identity was designed, aligned with the concept of Boutique Legal: a firm that combines the personalized attention of a small firm with the technical solvency of a large consultancy.
The project focused on creating a modern, structured and multilingual website, which conveyed the sophistication of the firm without losing its closeness and communicative clarity.
Actions carried out
Branding
- Creation of a refined typographic logo and monogrammatic symbol (OC) that reinforces the identity of the firm.
- Definition of a color palette in black, gold and white, evoking exclusivity, sobriety and professionalism.
- Consistent application of the visual identity throughout the web and corporate materials, consolidating a uniform image and high perceived value.
Web Design and User Experience
- Design of a clean, structured and visually balanced website, with sections dedicated to the areas of practice, the legal team and industry news.
- Integration of a multilingual system (Spanish, English, French and German) to serve the international clientele residing in Mallorca and in the European sphere.
- Optimization of navigation with clear and accessible calls to action, generating trust and facilitating direct contact with the firm.
Local SEO and Positioning
- Optimization of content and metadata to improve visibility in local searches (“boutique legal Mallorca”, “lawyers in Palma”, “legal advice Mallorca”).
- Integration with Google My Business and creation of an optimized profile for geolocated positioning.
Results
The identity redesign and the new website positioned Otto Cameselle & Asociados as a leading Boutique Legal in Mallorca, transmitting the combination of exclusivity, legal rigor and personalized attention that characterizes the firm.
The new image projects a solid and contemporary brand, capable of inspiring confidence and differentiating itself within the island’s legal sector.
The result is a digital presence that combines elegance, strategy and functionality, at the service of a brand that represents legal excellence in Mallorca.
