Context
Mallorca Blue Sea is a company dedicated to boat hire for one or more days in Mallorca. The project was born out of the need to centralise the entire online booking process, improve the user experience and strengthen the visibility of the business in local searches related to boat hire in Mallorca and Alcudia.
Furthermore, the aim was for the website to function not only as a sales channel, but also as a source of inspiration, connecting each boat with the beaches and coves accessible from its home port.
Strategy
Desde Belay se diseñó una estrategia digital enfocada en:
- Simplificar el proceso de búsqueda y reserva
- Facilitate user decision-making
- Strengthen local positioning on Google
- cAlign content with the actual browsing experience
The website was designed as a clear, functional and scalable system, intended for both end users and internal business management.
Actions carried out
Web design and development
- Visual design and conversion-oriented UX structure
- Custom web development
- Clear architecture by vessel type and areas
Search and booking system
- Search engine with custom fields
- Filters by vessel type and characteristics
- Complete online booking process
- Payment by bank transfer
Contents by area
- Creation of specific content by navigation areas
- Links to beaches and coves near each vessel’s port
- Improving the pre-booking experience
SEO local
- SEO optimisation for boat hire in Mallorca and Alcudia
- On-page SEO work on the website
- Google My Business Optimisation
Consultancy and support
- Online strategic advice
- Support in digital decision-making
- Focus on business objectives and growth
Results
The project enabled the centralisation and automation of the booking process, significantly improving the clarity of the offering and website navigation. Thanks to a user-friendly structure and specific local SEO work, Mallorca Blue Sea’s presence in search engines was strengthened, especially in searches related to boat hire in Mallorca and Alcudia. As a result, the website began to function as an active channel for customer acquisition and management, aligned with the real objectives of the business.
