Context

La Pecera is a furniture publisher in Mallorca with a meticulous approach, where design, craftsmanship, and selection of pieces coexist under a contemporary vision. Its website should function as a space for presenting the project, conveying its aesthetic identity, and facilitating the communication of collections and pieces without losing clarity or visual coherence.

The starting point was a platform that would allow the project to be displayed in an elegant and orderly manner, but that would also be easy to maintain and update on a daily basis.

Strategy

The strategy focused on creating a clear and balanced website, where the design accompanies the product without competing with it. Priority was given to a simple structure, intuitive navigation, and a clean visual presentation that reinforces the editorial character of the brand.

We worked on Squarespace as a base platform, taking advantage of its flexibility to adapt the design and ensure agile content management, always maintaining coherence with the identity of La Pecera.

Actions carried out

The complete web design was carried out in Squarespace, adapting the structure and content to the needs of the brand. In addition, web maintenance was carried out, making visual adjustments, usability improvements, and continuous support for updating content and sections.

Results

The result is a website that faithfully reflects the identity of La Pecera and accompanies its editorial proposal for furniture. The platform allows autonomous and fluid management, maintains a careful digital presence, and serves as a solid base for the online communication of the project.