Optimization of the digital presence of the Pacific Botanical Garden, a conservation, research, and responsible tourism project located in Bahía Solano, on the coast of the Colombian Chocó.
The work focused on improving the website structure, clarity of information for visitors, and management of the main contact and booking channels, adapting the project’s digital tools to the needs of a nature destination with international visitors.
Improvements were implemented on the website and in the WhatsApp Business catalog, content optimization, organization of key information for travelers, review of booking channels, and development of visual materials to strengthen the project’s communication.
The objective was to facilitate the visitor experience, improve the destination’s online visibility, and support the local team in the digital management of their tourism activity.
This project is part of Belay’s specialization in digital marketing for sustainable tourism initiatives, nature, and regenerative projects, where the digital strategy is always developed in connection with the territory, the community, and the positive impact of tourism.
